Subscribe to Updates

    Get the latest creative news from CRYPTO NOUNCE.

    What's Hot

    Rocket Lab reveals big supplier deal with mystery mega constellation customer

    March 24, 2023

    Daily Crunch: Binance reopens after bug forces platform to suspend spot trading, deposits and withdrawals

    March 24, 2023

    US Justice Dept’s Google advertising case gets fast-paced schedule By Reuters

    March 24, 2023
    Facebook Twitter Instagram
    Facebook Twitter Instagram Vimeo
    Cryptonounce.com
    Contact
    • Business
      • Deals
      • investors
      • IPO
      • Startups
      • Wall Street
    • Markets
      • Bonds
      • Commodities & Futures
      • Currencies
      • Funds & ETFs
      • Stocks
    • Crypto
      • Alticoins News
      • Binance News
      • Bitcoins News
      • Blockchain News
      • Ethereum News
      • Token Sales News
      • XRP News
    • Technology
      • Artificial Intelligence
      • Big Data
      • Cloud Computing
      • Cybersecurity
      • Gaming
      • Internet of Things
      • Mobile
      • Social Media
      • Transportation
      • VR & AR
    • FinTech
    • Personal finance
    • Grides
      • Crypto
      • FinTech
      • Investing
      • Personal Finance Guides
      • Techonology
    • Tools
      • Coins
      • ICO List
      • Organigations
      • Events
    Cryptonounce.com
    Home » 2022 in Review – Challenges, Opportunities, and a Bit of Everything
    Videos

    2022 in Review – Challenges, Opportunities, and a Bit of Everything

    AdmincryptBy AdmincryptDecember 31, 2022No Comments5 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Little detours, experiments with features, finding new use cases, exploring new markets, and investor meetings — a lot can happen in a year in a startup environment. It was the same scenario at Hippo Video.

    Like every other growing startup, Hippo Video has entered the year 2022 amid the looming shadows of a predicted market slowdown that turned out to be the showdown of an economic downturn. 

    While we are positive about our performance and what we have achieved in 2022, it was anything but not a smooth ride. 

    A Challenging But Positive 2022

    During the end of 2021, we started striding carefully, analyzed every challenge, put our foot down to face it, and grabbed every opportunity at the mere sight of it. 

    2022 was also the year when the new horizons were explored, new use cases were tested, and the feature portfolio was expanded. 

    The new logos in our customer portfolio that include Fortune 500 companies has shown our enterprise readiness.

    Videos – The Game changer for GTM Teams

    Hippo Video has succeeded in making businesses believe in the power of videos in their sales, marketing, and support functions. 

    The ease of use of our features has helped the sales, support, marketing, and communication teams realize the value they get from videos.

    We have observed GTM teams doubling their pipeline while keeping the exact headcount and marketing budget—this is the innate quality or sign of a mission-critical software product transition.

    And we’ve seen Hippo Video become that by convincing people that videos are the only way to instill trust, authenticity, and, most importantly, the “human” factor in an otherwise robotic and tone-deaf environment between sellers and buyers.

    The wave of video adoption for different use cases was fuelled by the post-pandemic environment but sustained by the true value it can add.

    However, customer-facing teams struggled to scale video creation, personalization, and distribution as they were time-consuming and took a lot of effort and resources. It led to a video scalability challenge.

    The Scalability Challenge 

    We have observed sales teams being selective in their video creation efforts and restricting their video outreach to only a few touch points and high-end deals, despite the evident results driven by videos. 

    It was understandable, considering the time and effort involved in making sales videos. Only if there was a way around it. There is! 

    Video Scalability Driven by AI and Automation 

    Hippo Video has made video creation at scale easier than typing an email by introducing features like Video Workflows, Humanize AI, AI Editor, Teleprompter, Customized Sales Pages, and Video Interactive Elements in 2022. 

    These features have solved video scalability issues and adoption challenges faced by sales teams. 

    Not to mention significantly reducing the time and effort required to create hyper-personalized videos. To put it into perspective, create 100s of hyper-personalized videos in the time it takes to create 1. 

    • Create Videos at Scale – Pre-built video flows to help you reuse pre-made videos in your library, contextualize and send at scale for each use case and touch-points. 
    • Send Hyper-personalized Videos at Scale – AI-powered video creation to help teams create 100s of hyper-personalized videos at scale. 
    • Interactive Video Elements – With the ease of including interactive elements like CTAs, meeting links, and forms, sales teams can increase their meetings by 2X.  
    • Increased Video Adoption – By making the platform feature-loaded and easy to use, Hippo Video has succeeded in enabling users to create videos that enhance viewer engagement. 

    That’s how we went on to become the Momentum Leader, Category Leader, and High Performer in Winter, Summer, and Fall reports released by G2.

    Taking the Road Less Traveled

    The year 2022 turned out to be a litmus test for startups of many categories, and I feel it’s a good thing that happened. 

    It revealed the ground reality of the market that just experienced a digital revolution triggered by the pandemic. 

    The past two years have transformed video for business platforms from a nice-to-have product to a mission-critical product that drives enormous value. And, I am glad Hippo Video is leading the transition. 

    The year 2022 has also revealed that the bling of trends is temporary and only the product that shows real value, increases user adoption and solves scalability can stand the test of time. 

    Hippo Video has addressed these challenges helping the sales, support, and marketing teams of Mid-market and Enterprise companies from the Fortune 500s. 

    The Future Ahead

    Amid the scare of economic downturn and halted funding, 2023 will be even more challenging. But we believe every challenge is an opportunity in disguise if you are prepared enough. We are!  

    With new aspirations in mind and increased motivation, we, as a team, are welcoming the new year with new goals and dreams.

    And I wish you all a very happy and prosperous new year! 



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleNew Year wallpaper ideas for Eve Party Ideas!
    Next Article A disastrous year that saw few winners among a sea of losers
    Admincrypt
    • Website

    Related Posts

    5 Scenarios to Make Your Sales Video Like Bandersnatch Interactive Video

    March 24, 2023

    Hippo Video Introduces Revolutionary AI Editor and Humanize AI

    March 13, 2023

    Doing Sales Videos? 20 Lesser-Known Video Hacks You’re Missing Out On

    March 1, 2023

    Your Tonality Is The Secret Weapon For Better Sales Success

    February 28, 2023

    Leave A Reply Cancel Reply

    Our Picks
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    Technology

    Rocket Lab reveals big supplier deal with mystery mega constellation customer

    By AdmincryptMarch 24, 20230

    Rocket Lab has proven that it’s much more than a launch company: One glance at…

    Daily Crunch: Binance reopens after bug forces platform to suspend spot trading, deposits and withdrawals

    March 24, 2023

    US Justice Dept’s Google advertising case gets fast-paced schedule By Reuters

    March 24, 2023

    McMahon to reimburse WWE for investigation into misconduct allegations

    March 24, 2023

    Subscribe to Updates

    Get the latest creative news from CRYPTO NOUNCE.

    NEWS
    • Business
    • Crypto
    • Blockchain
    • Markets
    • Technology
    FEATURED SECTIONS
    • Coins
    • ICO List
    • Organigations
    • Events
    • Grides
    FEATURED LINKS
    • Story of the day
    • Videos
    • Infographics
    CONNECT WITH US
    • Facebook
    • Twitter
    • Telegram
    • LinkedIn
    • Pinterest
    ABOUT US
    • Contact
    • Advertise
    • Sitemap
    Copyright © 2023 Cryptonounce All rights reserved. Cryptonounce.
    • Home
    • Buy Now

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login to your account below.

    Lost password?